Setting The PPC Success Stage PPC success is a drama with many actors and factors. Recently a potential client contacted my agency wanting PPC management. They wanted to run PPC using a pulse method: One month on and one month off. In short, run when you need traffic and pause the account when you … [Read more...] about Why PPC Success Takes Time & Patience
Advertising
Why Impression Share Matters In PPC
"Eighty percent of success is showing up." Woody Allen There's nothin like showin up. I showed up to write this and you showed up to read it. If great advertising shows up so does sales. First impressions matter. Impression share matters. That is, impressions that relate to paid search. In life, … [Read more...] about Why Impression Share Matters In PPC
Do People Really Click On Google AdWords Ads?
Google AdWords: To Click Or Not To Click? This is a popular question when I speak about PPC advertising: "Do People Really click On Google AdWords Ads?" The answer is clear: Yes, they do! However, since not all clicks are created equal lets discuss more details to answer this question. It's a … [Read more...] about Do People Really Click On Google AdWords Ads?
Why Digital Advertising Works
Digital Advertising Works Over Time Effective digital advertising and marketing works - too well! As a result, my business is expanding and I'm still adjusting to the growing pains. Take it from me, digital marketing results in growth. More and more, I'm seeing that patience is a mathematical … [Read more...] about Why Digital Advertising Works
Digital Advertising Is A Planned Marathon
Digital Advertising Doesn't Lie Digital advertising is a plan not a panicked reaction. Unfortunately, companies sometimes advertise out of desperation rather than decisiveness. Sales are down. Let's throw up some ads to increase sales. We need a rescue, is the thought. In the former world of … [Read more...] about Digital Advertising Is A Planned Marathon
