Would you call this green marketing or truck marketing? Perhaps both. Or how about creative green marketing? It's creative, attention grabbing, and fun. It may even be dangerous. I'm a golfer and one look would draw my eyes from the road to this green on wheels. Quickly! Few will forget … [Read more...] about Pickup Truck Green Marketing
Advertising
Advertising & The Battle For Attention
In the battle for digital attention, memory is paramount for great advertising. If the customer remembers the consumer buys. Memory leads to brand awareness. The timing of the buy may be later but the memory to buy stays with the brand. In this video, Volvo stands out. Even if you will never … [Read more...] about Advertising & The Battle For Attention
Old Rules and New Tools
There's lots of new tools around: the internet, social media, smartphones, Skype, and other technology flavors of the month. From a marketing perspective, danger lurks when we depend on the new tools and forget the old rules. Marketers have to be careful not to throw out the traditional baby with … [Read more...] about Old Rules and New Tools
Target Markets & Personas Increase Sales
Identifying the right target market through knowing your customer persona is one of the best ways to increase small business sales. Bottom line: target markets plus personas increase sales. Far too many small businesses use the "spray and pray" mentality for finding customers. Just mail out some … [Read more...] about Target Markets & Personas Increase Sales
Who Wins The Online Advertising Battle: Facebook Or Google?
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It's Facebook versus Google. Or, you could use both Facebook and Google for your advertising channels. The online advertising battle wages on each day. The graphic below … [Read more...] about Who Wins The Online Advertising Battle: Facebook Or Google?
