I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
Advertising
Reach 100 Million People In 10 Minutes With Google AdWords
Most small businesses need advertising vehicles that draw targeted traffic to their website or location. Not just traffic, but targeted traffic. You reach specific customers by geography, demography, and lifestyle. In sum, the shortest click between people and products, yet at a price you … [Read more...] about Reach 100 Million People In 10 Minutes With Google AdWords
The History and Impact of Black Friday
In 1966, a small publication in Philadelphia was the first to refer to the day after Thanksgiving as “Black Friday.” Since the 20th century, Black Friday has turned into the biggest shopping event of the year, with die-hard shoppers waiting days in advance outside of their favorite stores. It … [Read more...] about The History and Impact of Black Friday
Creative Advertising: A Simple Billboard Ad
I love this billboard ad. Simple. Creative. It sparks my imagination and causes a pause in my thinking. It blends a well-know brand with a well-know metaphor: the sun dial. The concept of time past with time present plus fast food. Do you get the Ad? Take a look. What is it? It … [Read more...] about Creative Advertising: A Simple Billboard Ad
How To Evaluate Creative Copy And Content
The following article on the Early to Rise website offers thirty fantastic tips for evaluating and writing solid, creative, and revenue-generating copy. It speaks for itself: http://bit.ly/oDjwcJ By Stuart Atkins … [Read more...] about How To Evaluate Creative Copy And Content
