Lee Clow lead the second revolution in advertising. If you don't know him, you know his ads: Adidas, Nike, Sony PlayStation, Energizer bunny, Toco Bell Chihuahua, and Apple just to name a few. I like his style, too. He shows up to work in shorts and flip flops. He's not cut from the typical … [Read more...] about Lee Clow Redefines Advertising
Advertising
Small Business and Psychographic Marketing?
Psychographic marketing rocks. It goes beyond the common demographics we often hear about. Demographics tells you who buys your product; psychographics tells you why they buy your product. So "what do you really mean," you ask? I mean magazine marketing. Yes, magazine marketing. … [Read more...] about Small Business and Psychographic Marketing?
Good Ads Run Deep: Marketing Horsepower
I love this ad. It appeals to a childhood nostalgia that indeed runs deep in American culture. I've owned four Chevys and I love their ads. I own one now--a 2004 4x4 Chevy Suburban. It's one of the best trucks I've ever owned and it has over 100,000 miles on it. I plan to drive it for at least … [Read more...] about Good Ads Run Deep: Marketing Horsepower
Advertising: Less Message Is More Ad
Advertising Made Simple This ad is a great example of the "less is more" worldview in advertising. It plays off both the metaphor of off-roading, plus the off road, on track metaphor of public train transportation. It's one of the best billboard ads I've seen. There is wisdom and brilliance in … [Read more...] about Advertising: Less Message Is More Ad
Mouse Marketing With Surprise and Humor
Don't let your initial reaction to the opening video frame picture fool you. The best marketing often includes surprises. Take the risk and watch. A good ad combines surprise, creativity, simplicity, and sometimes humor. http://www.youtube.com/watch?v=YqlQS5CCmwI Were you surprised? Your … [Read more...] about Mouse Marketing With Surprise and Humor
