Avoid A Website Bounce A website bounce is a visitor who leaves your website after looking at just one page. Bounces are measured on a percentage basis, called a “bounce rate.” A typical bounce rate is usually in the 20 to 40 percent range. The lower the bounce rate, the better. A low, single-digit … [Read more...] about What’s A Website Bounce?
Analytics
Analytics: Do You Really Know Your Customer?
Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
