"It was the best of times, it was the worst of times,..." Reducing The Economic Impact With MarketingCoronavirus marketing may be a new and temporary way we need to approach our careers and businesses. The largest economy in the world has been brought to a standstill by a micro-organism much smaller … [Read more...] about Coronavirus Marketing: 15 Tips For Small Business & Career Survival
Creative Marketing
SpongeBob Square Pants and Branding
McDonald’s and it’s golden arches have stood out among the sea of fast food entities and has much success over the years in marketing towards children. My new book on internet marketing is now available from Amazon worldwide in both paperback and Kindle editions. Click below for more info and to … [Read more...] about SpongeBob Square Pants and Branding
Marketing Air: The MacBook Air
I'm a PC guy that's gone over to the Dark Side. I bought a MacBook Air. It's a big change for me so here's some marketing thoughts on all things PC and Mac. I know and understand laptops. A large portion of my corporate career consisted of working for the worlds largest manufacturer of laptop … [Read more...] about Marketing Air: The MacBook Air
Stories Are The Currency Of Marketing & Life
Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
Caine’s Arcade & Duck Tape Marketing
This kid gets it. He made his own simple arcade: Caine's Arcade. He's nine years old. Some entrepreneurs go all their lives without turning cardboard into cash. Caine's arcade blended the heart of a child, imagination, fun, cardboard, calculators, and simplicity into marketing and event magic. … [Read more...] about Caine’s Arcade & Duck Tape Marketing
