"It's in Apple's DNA that technology alone is not enough — it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing and nowhere is that more true than in these post-PC devices." Steve Jobs Jobs had it right. Technology alone is … [Read more...] about Steve Jobs On The Marriage Of The Liberal Arts & Humanities
Creative Marketing
Marketing Choices: Time Has Power
Professor Philip Zimbardo has drawn some interesting conclusions about time as it relates to both cultures and choice. Present versus future oriented personalities. Which are you? Take a look at this video and apply it to your marketing strategies and target market segments. Perhaps the better … [Read more...] about Marketing Choices: Time Has Power
Tourettes on American Idol
A current American Idol superstar has Tourettes and mild Aspergers syndrome. His name is James Durbin. In spite of his Tourettes, he moves forward and has both a fantastic voice and a great attitude on life. What a special "personal marketing testimony" about making the "Brand Called You," a true … [Read more...] about Tourettes on American Idol
Marketing Tip: How To Pick A Product Name
Pick a Good Product Name Choosing a name for a product is easier said than done. Ultimately, it's a subjective call, but there are a few things you can do to make the name selection run smoother. Concepting is a creative process and takes time. Sometimes you need a name fast. In that case, … [Read more...] about Marketing Tip: How To Pick A Product Name
Gutenberg has a Kindle: Changes in Traditional Book Publishing
My book is your book. You are my reader. I wrote it for small business owners and employees; not publishers. Ultimately, it's the small business owner who needs marketing help and not an editor who thinks he knows my reader segment. It gave me control of my content destiny. This freedom … [Read more...] about Gutenberg has a Kindle: Changes in Traditional Book Publishing
