An idea is a terrible thing to waste, especially if it's a good idea. Also, ideas can't just sit--they need to spread. This video speaks for itself. It's fascinating, relevant, funny, and thought provoking. Are your ideas getting blocked or ignored? Do you notice purple cows? Hmmm. Check this … [Read more...] about How to Spread Ideas: Marketing at Its Best
Creative Marketing
Soft Drink Marketing: Move Over Coke and Pepsi
Soft Drink Marketing Made Simple I don't drink soda. It's just too sweet. However, the small business owner in this video may change my mind! He travels his soft drink marketing soda journey from kid to business owner. He loves soda and does good marketing because he connects the story of soda … [Read more...] about Soft Drink Marketing: Move Over Coke and Pepsi
The Personal Power of Your Own Information Product
Clay Shirky's new book, Cognitive Surplus, has some insightful ideas regarding the power of information. In short, if you have an idea, you don't have to launch a physical product to release a "product." Many of us are information workers; not all of us are information producers. You may be on … [Read more...] about The Personal Power of Your Own Information Product
Creative Marketing: What Does Shakespeare Have in Common with “Adult” Careers?
Out of their saddles into the dirt--and thereby hangs a tale. William Shakespeare I must say that some may be offended by what I write below. If so, I am sorry. It is never my intent to offend, but I could see where some could take what I write about this topic in the wrong way. My intent is … [Read more...] about Creative Marketing: What Does Shakespeare Have in Common with “Adult” Careers?
