Email Matters To Millennials Millennials, also called Generation Y, love email. This market segment ranges from those 18 to 34 years of age. When they were born, mom handed them a smartphone and a PC. The rest is history. Digital history. And, there are close to 20 million millennials in the … [Read more...] about Millennials Like And Use Email
Email Marketing
Marketing Success Matters
It's been said that a brand is a promise. Yes, a brand is a promise and a whole lot more. It takes time to build a brand. It's a gradual promise and a process over time plus tons of effort. In short, it takes blood, sweat, and tears as the video below says. And remember, a brand is not a logo, … [Read more...] about Marketing Success Matters
10 Reasons Why I Use Constant Contact
Constant Contact grows my business. It's one of the best decisions I made when I started my small business marketing consulting company in 2008. Constant Contact is a great company. Their product works. Much of the success of my marketing consulting business is because of Constant Contact. Your … [Read more...] about 10 Reasons Why I Use Constant Contact
Email Marketing, Social Media, & Mobile On Equal Ground
I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. There are at least 147 million email users that check their email everyday, which can be extremely beneficial for small businesses because … [Read more...] about How to Successfully Use Email Marketing
