So you agree that PPC (pay-per-click) is a valuable part of your marketing strategy. When it’s done right, PPC delivers measurable data you can use to improve marketing campaigns now and later. “When it’s done right” means, “when it’s well-managed.” Do you have your organization’s PPC bid management … [Read more...] about Effective Bid Management: Do You Really Have It Under Control?
Internet marketing
Is Your PPC Campaign Ready for 2022?
It’s 2022 and you know – or you think you know – PPC (pay-per-click) campaigns work for small to mid-size businesses. You’ve seen the numbers and it’s true: PPC campaigns can be a tremendous success. They can also be abysmal failures.A PPC campaign is not something you dive into without … [Read more...] about Is Your PPC Campaign Ready for 2022?
What To Do If Google Adwords Suspends Your Website
If you're using Google Adwords to direct targeted, relevant, and specific traffic to your website it's possible your website could get a Google slap on the wrist, or what's called a site suspension. Google Adwords is raising the advertising bar. Google's looking for better websites. Quality … [Read more...] about What To Do If Google Adwords Suspends Your Website
Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane
Innovation drives the best business models. Innovation drives the best marketing. If you can innovate you naturally differentiate. If you differentiate you create your own unique, niche markets. Customers chase you so you don't have to chase them. Facebook, Apple, Google, and Tesla are all on this … [Read more...] about Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane
One Week With No Internet
I just got back from vacation. One week with almost no internet access. At first it was weird, then, it became refreshing to go "unconnected" for a time. I didn't have to ignore calls. They just did not get through! It's good for the brain and the body. No digital and no "always on" focus. I could … [Read more...] about One Week With No Internet
