Your website hosting package is an easy way to increase both the desktop and mobile page loading speeds of your website. Remember, if you website home page does not load in 5 to 8 seconds, your visitor abandon rate will increase. An increased abandon rate means decreased revenue. As I … [Read more...] about Why Hosting Companies Are Different
Internet marketing
Websites Create Brand Awareness
In essence, a brand is a promise. Your potential customer needs a solution and your product promises to provide that solution. Yet, a brand goes far beyond just a logo or a tag line or a name. A good brand has consistency of color, design, and most importantly, messaging. You have to tell your story … [Read more...] about Websites Create Brand Awareness
How Internet Search Works
There are two sides to the digital treasure hunt: search on the one side and the website on the other. A potential site visitor may type in a phrase, but that doesn’t mean they’ll find your site until Google, Yahoo, or Bing has crawled or scanned the site. Just like an MRI scan of your body to find … [Read more...] about How Internet Search Works
The Website Copy Test
When drafting website copy, I often tell clients to “write for a ten year old.” Yes, the ten year old. This is not to insult anyone’s intelligence. In the world of internet content generation, it actually takes more intelligence and skill to write with simple intent than it does to wax … [Read more...] about The Website Copy Test
The Long Tail Means More Sales
The Long Tail matters. It matters much. In fact, if you don't understand and apply this concept your marketing and website strategies may not succeed. But you may be asking, "What do you mean by "The Long Tail?" For clarity sake, I don't mean a dog, cat, or any animal tail. I mean a market … [Read more...] about The Long Tail Means More Sales
