To often I see small businesses miss what are the elements of a good website homepage. Many companies don't ask themselves just what makes a good website homepage? With your homepage, you have roughly eight to ten second to get a visitor's attention. If you miss that attention window, they may … [Read more...] about Elements Of A Good Website Homepage?
Internet marketing
Heat Maps & Scroll Maps For Websites
I've discovered a new tool: Heat Maps and Scroll Maps. I've known about heat maps and scroll maps but never applied them to my website. I thus signed up for a heat map service called "Crazy Egg." In sum, Crazy Egg tracks every exact click and scroll on the chosen pages of my website. It tells … [Read more...] about Heat Maps & Scroll Maps For Websites
The Value of A Value Proposition
Do you know your value proposition? Can you summarize in one sentence, why a potential customer or client should buy from you? Or, as www.marketingexperiments.com defines a value proposition: "Value proposition is the primary reason why a prospect should buy from you." You need to understand and … [Read more...] about The Value of A Value Proposition
How To Attract Longer Website Visits
Never underestimate the power of a pageview. Website visits and pageviews work together. You have roughly eight seconds to capture the attention of a home page visitor. If you don't capture that attention in eight to ten seconds, they may leave. They may never come back. Gone. Off to another … [Read more...] about How To Attract Longer Website Visits
Sell Electrons Not Atoms
"Sell electrons, not atoms." Bill Myers You're reading electrons. Electrons brought you to this site. Electrons matter and they go beyond matter. The benefits of selling electrons versus atoms are significant. I love the preceding quotation by author Bill Myers. It could not be said better. … [Read more...] about Sell Electrons Not Atoms
