Do You Know Phillip Kotler's Definition Of Marketing? Phillip Kotler's definition of marketing is below: “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a … [Read more...] about A Classic Definition of Marketing
Marketing Communications
Slower Reading & Digital Content
There's a slower reading rule with regard to digital content. Did you know we read twenty-five percent slower online. Yes. Reading digital content takes longer than traditional, paper content. This means your email newsletters, blog posts, and overall website content needs to accommodate how we … [Read more...] about Slower Reading & Digital Content
Celebrities, Advocacy, & Entertainment
It’s been a semester of talking about theories, entertainment, and social media. I am often thinking of how to connect all the dots. How do they interrelate? How can I sum up my semester? It was an election year filled with an abundance of political ads, mudslinging, ultimate levels of … [Read more...] about Celebrities, Advocacy, & Entertainment
The Word “Like” & Your Brand
I've had it! Stop! I declare war on the word "like." Don't mess with me! NO MORE FILLER WORD USAGE. And, I don't mean social media likes. I mean language likes. For some reason millennials, Gen X, Gen Y, and other demographic segments can't get one sentence out without using the word, … [Read more...] about The Word “Like” & Your Brand
How To Paint With PowerPoint
Last week I witnessed the well-known marketing guru, Seth Godin, paint pictures with a thousand words. And yet, Seth's PowerPoint slides had zero text. None. Every slide consisted of a single picture illustrating the words he spoke rather than read. The story was in the pictures. Each slide … [Read more...] about How To Paint With PowerPoint
