What's the best way to become a better writer? Simple. Write. Tom Peters offers some practical tips on the skill of writing. It's a neglected and watered-down skill these days. In the digital age, we sometimes allow our tweets, posts, and e-mails to become "off the cuff" and mundane; … [Read more...] about Tom Peters on Writing
Marketing Communications
58 Famous Self-Published Authors
It was the worst of books it was the best of books. It was also a "published" book, thus it just may have been the best of books. Really. Be careful. If you think a traditional publisher is the key to credibility and the only road to reputable distribution of your content, think again. Indie … [Read more...] about 58 Famous Self-Published Authors
The Mark Of Good Content
Your signature is the mark of quality, relevant, and in-depth content. Write your own content. Paint on your own canvass. Don't use a "ghost writer." I know it's tempting, but no one knows your area of expertise and passion like you. Paying someone to generate more content under your … [Read more...] about The Mark Of Good Content
The 15 Second Elevator Speech
We often hear of the "elevator speech." You know, the pitch that summarizes what your business is and does in one minute. It's the short story of the small business novel. You could call it the script that tells your target customer why they should buy your product or service. In short, your … [Read more...] about The 15 Second Elevator Speech
Content And The Power Of The Pen
“To hold a pen is to be at war.” Francois Marie Arouet Voltaire wrote these words. Strong words they are. We often think of warfare as it relates to air craft carriers, tanks, massive amounts of soldiers, logistics, and other aspects of the equipment needed to wage conquest or victory, no … [Read more...] about Content And The Power Of The Pen
