What is good marketing writing? "Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his … [Read more...] about What Makes Good Marketing Writing: Eliminate Verbal Furniture
Marketing Communications
Robert McKee on the Will To Write
Time Plus The Will To Write and Create "Beyond imagination and insight, the most important component of talent is perseverance—the will to write and rewrite in pursuit of perfection. Therefore, when inspiration sparks the desire to write, the artist immediately asks: Is this idea so fascinating, so … [Read more...] about Robert McKee on the Will To Write
The Simple Secret of Good Marketing Content
"Write every day, line by line, page by page, hour by hour. Do this despite fear. For above all else, beyond imagination and skill, what the world asks of you is courage, courage to risk rejection, ridicule and failure. As you follow the quest for stories told with meaning and beauty, study … [Read more...] about The Simple Secret of Good Marketing Content
