As I have written before, Philip Kotler has forgotten more about marketing than most of us will ever know. The "Ten Commandment" metaphor provides a marketing compass from which a small business can make decisions and plan its marketing strategy. As you read Kotler's commandments below, just insert … [Read more...] about Philip Kotler and The Ten Commandments of Marketing
General Marketing
Philip Kotler on the Mantra of Marketing
It's obvious I'm a Philip Kotler fan. I don't agree with everything he thinks about marketing, but he has had a huge impact on my thinking. His classic textbook on marketing management was the first "real" marketing textbook I read. I still use that old textbook and even quoted from it when I … [Read more...] about Philip Kotler on the Mantra of Marketing
Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Phillip Kotler: Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler's writings on marketing are the gold standard for MBAs . His textbook is the "marketing bible," now in its 15th edition. When I read his marketing text in graduate school, it changed my marketing worldview. Below are his first 5 deadly sins of marketing: "The company is not … [Read more...] about Phillip Kotler: Five of The Ten Deadly Sins of Marketing
How Reviews Can Help Your Marketing and Skill Set
Seth Godin wrote a fantastic post today. See the link below for his blog post on transparency: http://tinyurl.com/68mcu4x He talks about transparency and how scary and powerful it is. Let's face the facts and the feedback about how our clients, potential customers, and readers view us. … [Read more...] about How Reviews Can Help Your Marketing and Skill Set
