Dr. Philip Kotler Knows Marketing My book on Internet Marketing is available worldwide Dr. Philip Kotler, one of the world’s leading authorities on marketing, and the S.C. Johnson Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, includes … [Read more...] about Dr. Philip Kotler Defines Marketing
General Marketing
“Like” Marketing Communication
Clark Whelton, from the City Journal, writes a fantastic article on vagueness in language. "Like," I mean, "stuff" like this is awesome and "amazing." This is "totally" relevant to marketing and how we speak, think, and communicate without even noticing. It speaks for itself. I posted some … [Read more...] about “Like” Marketing Communication
“The Fierce Urgency of Now”: Time As A Marketing Differentiator
Seth Godin posted this quote today from Martin Luther King, Jr. I love it. It applies to both life and marketing. How, as a person and a business, you use your time determines your destiny. Often, companies forget that the greatest differentiator of a product or service is time usage. Don't let … [Read more...] about “The Fierce Urgency of Now”: Time As A Marketing Differentiator
College Students On the Web: A Facinating Report
Jakob Nielsen understands web usability. In fact, he has forgotten more than most "experts" will ever know. His study on web use for college students is fascinating. The summary, alone, is a wealth of information: http://www.useit.com/alertbox/students.html Your thoughts are welcome... … [Read more...] about College Students On the Web: A Facinating Report
Marketing Tip: Plan Your Small Business Content Calendar for 2011
In the spirit of the Holiday season, how about moving from a Holiday Calendar to a Content Calendar? I know you're busy with shopping, business, family, and just the year-end rush. In just a few short weeks we move from 2010 to 2011. Yes, life at the speed of time. It just doesn't slow down! Why … [Read more...] about Marketing Tip: Plan Your Small Business Content Calendar for 2011
