Your 2023 Marketing Plan The year 2022 is almost over. The year 2023 is fast approaching. Get ready. Or better yet, are you ready? Is your business ready for 2016? Is your marketing plan ready? Doing a reset, reboot, and refresh on your marketing plan is critical for success. Think now before time … [Read more...] about Prepare Your 2023 Marketing Plan
General Marketing
Kids Understand Marketing
Kid's Marketing 101 Kids understand marketing. Why? Because they do four things: They make marketing fun. They keep marketing simple. They use their imagination. They tell stories. Last week this "door drop" ad below showed up on our front porch. Some kids on our block have … [Read more...] about Kids Understand Marketing
Marketing Damage Control: How To Pick A Marketing Consultant
The following thoughts may reflect bias because I'm a marketing consultant. Some may see this post as self serving. That's not my intent. As a consultant, I select clients and they select me. A good marketing consultant must earn your business and be the right fit. Whether you choose my services or … [Read more...] about Marketing Damage Control: How To Pick A Marketing Consultant
Are We Over Marketing?
Can Marketing Be Over Done? Amidst all the marketing "calls to action, HTML formatting, best practices, graphics, bells and whistles, catch phrases, buy nows, banner ads, fancy aps and tools, digital this and digital that, social media this and social media that," are we overloading our readers, … [Read more...] about Are We Over Marketing?
Why A Marketing Budget Is Critical
What's your marketing budget? Are you now uncomfortable? You're not alone. This post is not for the faint of heart. Marketing does not grow on trees It requires money to be effective. Marketing spend creates sales results. It's the first question I now ask potential clients: "What's your … [Read more...] about Why A Marketing Budget Is Critical
