I got a check in the mail today for over one thousand dollars. Really? We all get them in the mail, right? It's that "check" in the mail envelope. At first glance you think, a check for me, let's open it. And then, reality hits because it's not a check: it's deception. Plus, the "check" even … [Read more...] about Deceptive Marketing Worst Practices
General Marketing
Marketing is a Verb: Do Something
Be a Marketing Verb Marketing is a verb. Do something. It's a continuous lifestyle and habit. You can't be marketing, you have to act. Like a flowing river that moves and flows, so is the practice of marketing--it just, can't, sit, still. If it lies dormant, it dies. Thus, so goes this verb for … [Read more...] about Marketing is a Verb: Do Something
Infomercials: Is There Really More?
"But wait, there's more!" We hear it all the time on TV and radio ads. It's the infomercial. It's starting to drive me crazy and I have a few thoughts on both how we market and how we consume and listen. In fact, I'm amazed these commercials are still around. Is it bad marketing and gullible … [Read more...] about Infomercials: Is There Really More?
Marketing Means Moving Forward
Last Fall I taught a new class: Marketing Information Technology. At first I loathed the preparation for more of a "hard skills" versus a "soft skills" topic. I'm more of a soft skills communicator and ideas guy rather than a numbers man. However, I do like the math of marketing and realize how … [Read more...] about Marketing Means Moving Forward
Herman Miller and Toyota
"We simply don't miss." That's the CEO of Herman Miller talking in the video below. Four words that resonate in your brain. Sure, Herman Miller is a large manufacturer of high quality office seats. I'm sitting on one now and I love it. It saves both my back and my butt. But, there is far more … [Read more...] about Herman Miller and Toyota
