General Marketing

Metaphor is one of the most powerful tools available to tell a story. People love metaphors. It’s the language of image and similarity that connects what we know with other images that we also know.  Metaphor makes sense. Being a life-long Star Trek fan, it makes me think of the Next Generation … [Read more...] about Think Metaphor When Marketing

A search engine can read your customer's mind. A search engine can also read your mind. Yes: Google, Bing, and Yahoo can read minds. How? Search engines track and save every word and phrase typed into their search bars. That blinking cursor remembers every search session. Think of an internet … [Read more...] about How To Read Your Customer’s Mind

The social media free lunch is changing. The reach of your posts and promotions are shrinking. In October of 2013, 16% of free Facebook posts reached their followers. Now, only 6% of Facebook posts are reaching followers. In order to play, you'll have to pay. The word Cash and Competitive both start … [Read more...] about Facebook’s Free Lunch Is Ending

Your website is lonely. It’s probably lonely from neglect and the assumption that you can “build it and leave it.”  A static website used to be ok, but now it means digital death.  If your website does not change weekly, chances are neither will your sales.  A dynamic website means dynamic sales … [Read more...] about Avoid A Lonely & Static Website