I bet your website is not as visible as you think. Chances are, you're not on the radar. No radar, less revenue and brand awareness. You have five seconds to hold the attention of a site visitor. If you don't within five seconds, they are gone and may never come back. If you type in your … [Read more...] about How To See Your Website On Radar
General Marketing
ROI & Your Marketing Budget
ROI rather than just cost should determine your marketing budget. If you don't spend money you won't make money. As a consultant, I sometimes hear the words, " I only have a tiny budget." "I can't afford advertising." "I can't afford your fees." "I don't have any money for marketing." However, … [Read more...] about ROI & Your Marketing Budget
Sandy Hook and Non-Profit Marketing
As a nation our hearts are sad. As a dad of three kids my heart is sad. Many are facing a loss for words in the Sandy Hook Elementary shooting. As we wait with patience in the midst of grief, news reports, and solutions my thoughts recently went to a subcategory of small business marketing: … [Read more...] about Sandy Hook and Non-Profit Marketing
What’s An RSS Feed?
What's an RSS Feed? It stands for "Really Simple Syndication." In sum, the content comes to you thus you don't have to hunt the content. Your favorite blogs, publications, and the like head your direction. It saves you time and effort which makes and saves you money. It's Really Simple. Not … [Read more...] about What’s An RSS Feed?
Scott Bedbury On 21st Century Branding
Scott Bedbury helped both Starbucks and Nike develop their brands. He also wrote a book called, Brand New World. From both small businesses to large corporations, these branding principles apply and work. Below are eight of Bedbury's key branding principles: 1. "Relying on brand awareness has … [Read more...] about Scott Bedbury On 21st Century Branding
