Dr. Kotler Know Customers Dr. Kotler, in his book, Marketing Management (14th Edition), offers seven ways to draw new ideas from customers. In order to satisfy customer needs, you have to listen to their ideas. I often say the your customer is the best product manager. But you have to listen to … [Read more...] about Dr. Phillip Kotler and Customer Ideas
General Marketing
The Marketing Mix: Questions and Action Items
Stop. Ask yourself some questions. Do any of the following questions apply to your small business and its marketing mix? 1. Do you need to modify your mix? 2. Is your product best sold directly or through distribution? 3. Brainstorm on all the promotion events that are a fit for your … [Read more...] about The Marketing Mix: Questions and Action Items
25 Segmentation Variables for Consumer Markets: Phillip Kotler
According to Dr. Phillip Kotler, segmentation is the key to good marketing. If you don't segment, you waste time, money, and sales. This waste may apply to both on the marketer and customer end of things. It's slicing the pieces of the segment pie. People who buy your products often have … [Read more...] about 25 Segmentation Variables for Consumer Markets: Phillip Kotler
Small Businesses Credit Scores: Does It Matter?
“A positive credit score can improve your ability to obtain financing, and spot weaknesses among suppliers, vendors, competitors and employees.” - Gary Stem, Small Business Review $1 - What is a credit score? Credit scores help a bank determine the probability that you will pay … [Read more...] about Small Businesses Credit Scores: Does It Matter?
Ready, Set, Retail: A Starbucks Success Story
For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly related to the sale of goods and services to the ultimate consumer. If small businesses cannot manage to open their own retail locations or … [Read more...] about Ready, Set, Retail: A Starbucks Success Story
