For small businesses, there is an inclination to have a narrow focus on persuading customers, closing sales and moving onto the next project, at the expense of delivering value to the customer. This traditional approach to selling has many drawbacks, and does not have the advantages of relationship … [Read more...] about The Importance of Relationship Selling
General Marketing
How To Hit Your Target Market
A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said that "if you aim at nothing you are bound to hit it." A target market is something, not nothing. Nothing marketing gets your business nowhere. … [Read more...] about How To Hit Your Target Market
Restaurant Marketing: Cooking Up Promotional Success
Strategically promoting and advertising a small business to one’s target market is crucial. These two attributes are part of the promotional mix along with public relations and personal selling. These four features can be used interchangeably or alone. Zov’s Bistro & Bakery successfully executes … [Read more...] about Restaurant Marketing: Cooking Up Promotional Success
The Power of Successful Restaurant Marketing
The minute-long Hot Spud Café YouTube video is a close up of a potato being stuffed with signature toppings. The ad includes strengths describing the immense amount of food and toppings that go into a potato at this restaurant; a healthy all-in-one meal which would appeal to the nearby college … [Read more...] about The Power of Successful Restaurant Marketing
Steve Jobs Talks Life
Marketing is telling your story. The story of the Apple brand starts with a person, Steve Jobs. His marketing imagination spanned his entire high tech career. Steve left a legacy and a gift for seeing the present and the future with marketing stories. He also turned these stories into products … [Read more...] about Steve Jobs Talks Life
