The Apple Watch. It's here. What is it? Is it a person? This is not a trick or a play on words. Yes, the Apple Watch is a watch but in name and function only. It goes way beyond the concept of time. In fact, it redefines the concept of a watch. And you could say "times are indeed … [Read more...] about The Apple Watch Defined
Mobile Marketing
No Mobile Means No Marketing
Mobile Marketing Frontier The mobile marketing frontier is here. Now. No mobile means no marketing. If your business is not adapting for smartphones, you're losing revenue. Without using mobile-friendly business marketing, you're giving away sales to competitors that do. Why Mobile? Here's … [Read more...] about No Mobile Means No Marketing
Micro Moments of Life: Mobile Marketing
Next time you're in public observe the mobile moments. Or, as Google calls them, the "Micro Moments of life." For example, just visit your local shopping mall and observe how many people are engaged with their smartphone. I guarantee you, you will see a large percentage of shoppers on their … [Read more...] about Micro Moments of Life: Mobile Marketing
How To Make Sure ET Phones Your Home Page
Your customer is visiting and trying to read your homepage. His name is ET and he's phoning Home. Home Page, that is. Except now ET has a smartphone. Without the right website design, ET can't easily read or navigate your Home Page. Help ET. He needs a Home. He needs your products. Chances are … [Read more...] about How To Make Sure ET Phones Your Home Page
No Smartphone, No Marketing…
Some talk of paradigm shifts. The smartphone goes beyond the paradigm. It combines years of change, technology, and innovation into a tool that is second to none. You must have one to do marketing these days. No smartphone, no marketing. Bottom line. Period. Mobile marketing is marketing and … [Read more...] about No Smartphone, No Marketing…
