Setting The PPC Success Stage PPC success is a drama with many actors and factors. Recently a potential client contacted my agency wanting PPC management. They wanted to run PPC using a pulse method: One month on and one month off. In short, run when you need traffic and pause the account when you … [Read more...] about Why PPC Success Takes Time & Patience
Pay Per Click Advertising
Why Impression Share Matters In PPC
"Eighty percent of success is showing up." Woody Allen There's nothin like showin up. I showed up to write this and you showed up to read it. If great advertising shows up so does sales. First impressions matter. Impression share matters. That is, impressions that relate to paid search. In life, … [Read more...] about Why Impression Share Matters In PPC
Do People Really Click On Google AdWords Ads?
Google AdWords: To Click Or Not To Click? This is a popular question when I speak about PPC advertising: "Do People Really click On Google AdWords Ads?" The answer is clear: Yes, they do! However, since not all clicks are created equal lets discuss more details to answer this question. It's a … [Read more...] about Do People Really Click On Google AdWords Ads?
What Budget Size For PPC Do I Need?
Budget Size For PPC Depends On Many Factors In order to generate leads, orders, and sales pay per click advertising needs the right budget size for PPC. The correct budget amount is the fuel that drives account performance. Many business owners ask me the question, "How much does PPC cost?" "How … [Read more...] about What Budget Size For PPC Do I Need?
5 Ways Hiring a PPC Specialist Contributes to Your Success
Ahhh, the age-old debate of generalist versus specialist. Which is better? It’s entirely circumstantial, and a bit like comparing a General Practitioner and a heart surgeon. One can cover a broad range of illnesses and is good for routine maintenance—not who you would go to when you need a heart … [Read more...] about 5 Ways Hiring a PPC Specialist Contributes to Your Success
