Understanding Intent Is Critical If you don't understand what intent means, you won't be successful in digital advertising. It's the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent … [Read more...] about Intent Is The Key Digital Advertising Concept
Pay Per Click Advertising
How Landing Pages Create More Sales
Two Types Of Website Landing Pages There's two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, the first page most visitors land on. The home page should explain in five to eight seconds what your product or service is all about. The visitor then … [Read more...] about How Landing Pages Create More Sales
Using AdWord’s Expanded Text Ads
Expanded Text Ads Expand Your Reach Did you know Google introduced a new ETA for businesses? And I don't mean when you'll arrive. I mean how you'll arrive at your customer's fingertips and it's called expanded text ads. Google AdWords now offers Expanded Text Ads, allowing for 50% more text … [Read more...] about Using AdWord’s Expanded Text Ads
Google Sidebar Ads Are Gone
Google Sidebar Ads Move Up & Down The placement of Google sidebar ads just changed for desktop PC searches. Text ads are gone for the right-hand sidebar in a desktop search page. February 19, 2016 was the official confirmed date. The top of the fold is gold. Four gold bars to be exact. Only … [Read more...] about Google Sidebar Ads Are Gone
