I've been doing marketing long enough to see common marketing mistakes and their patterns. Or, the common steps businesses make or don't make which gets them into marketing and sales quick sand. Marketing needs consistent attention to function well. Like a well-oiled machine or a honed athlete, to … [Read more...] about Three Common Marketing Mistakes Businesses Make
Principles of Marketing
Marketing Strategy Questions
Marketing Strategy Looks at the Past and Future The first quarter of 2016 is gone. It's never to return. And thus I ask: "How'd it go for your business?" Did your 2016 marketing strategy start off strong? Or, did it even start? Atkins Marketing Solution's Q1 started strong. My objective was to … [Read more...] about Marketing Strategy Questions
How Websites Showcase Competitive Advantage
The fundamental basis to both good marketing and a successful business is competitive advantage. Your product must be different to be better. Your product must step outside of the commodity category and into the custom solution. The legendary marketing guru and professor, Dr. Phillip Kotler, says … [Read more...] about How Websites Showcase Competitive Advantage
Why Quality, Speed, & Price Matters
Quality, speed, and price are all factors you have to consider when selecting a marketing consultant, or any service provider. If you want speed only, quality will suffer because there may not be enough time to produce the best copy or best advice. If you're shopping for the lowest price, a … [Read more...] about Why Quality, Speed, & Price Matters
Why The Marketing Orientation Rocks
The Marketing concept, or marketing orientation, focuses on “the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.”* Furthermore, the market orientation is “a philosophy that … [Read more...] about Why The Marketing Orientation Rocks
