Few introductions are needed for Dr. Phillip Kotler. If you have studied marketing and have not read one of Kotler's textbooks, you have not studied marketing. No Dr. Phillip Kotler, no marketing. His textbooks are classics for both undergrad and graduate schools of business worldwide. I read … [Read more...] about Dr. Phillip Kotler & Marketing History
Principles of Marketing
The Used Car Sales Approach to Marketing
In the sales orientation to marketing, sales are king. All business activities center on aggressive sales initiatives and campaigns to drive revenue. “Sell, sell, and sell some more” is the mantra. In fact, there is no distinction between selling and marketing because they mean the same thing. … [Read more...] about The Used Car Sales Approach to Marketing
Marketing & The Knowledge Explosion: Are You Prepared?
The shift has already happened. Economies have now shifted from industrial to technology to information. Have you modified your marketing strategies to accommodate the knowledge explosion? What you know is far more important that what you make. The knowledge worker manages more information than … [Read more...] about Marketing & The Knowledge Explosion: Are You Prepared?
Marketing is a Verb
Do Verb Marketing Every day I try to generate at least one marketing activity. Some days it may be something small such as a phone call to a potential client or a content update to my Web site. Other days may be dedicated to verb marketing activities such as writing a press release, article, or a … [Read more...] about Marketing is a Verb
How Effective Time Management Makes Your Small Business Unique
We all have the same amount: 24 hours in a day. Or to be more specific: 86,400 seconds every day. Whether it’s a president of the United States, a soccer mom, a corporate CEO, a schoolteacher, or a small business owner, we all have exactly the same amount of time. Time is not partial to anyone, … [Read more...] about How Effective Time Management Makes Your Small Business Unique
