The fundamental basis to both good marketing and a successful business is competitive advantage. Your product must be different to be better. Your product must step outside of the commodity category and into the custom solution. The legendary marketing guru and professor, Dr. Phillip Kotler, says … [Read more...] about How Websites Showcase Competitive Advantage
Product Management
Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane
Innovation drives the best business models. Innovation drives the best marketing. If you can innovate you naturally differentiate. If you differentiate you create your own unique, niche markets. Customers chase you so you don't have to chase them. Facebook, Apple, Google, and Tesla are all on this … [Read more...] about Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane
The Revived TV Remote Product
How do you make a common product unique? How do you turn generic into gigantic? It's a question marketers and companies often face, especially if your product is in the commodity or mature phase of the product life cycle. Remember the four phases of the product life cycle: introduction, growth, … [Read more...] about The Revived TV Remote Product
How I Named The Kingston Wi-Drive
We often judge a product by its cover. Product names matter. Yet many companies are at a loss as to what to name a product and why. It's like picking the name for a child. Names matter. Products matter. Thus, names of products matter. Consequently, how companies name products is important. … [Read more...] about How I Named The Kingston Wi-Drive
The Product And The Toilet Seat
The Product Is The Foundation Of Toilet Seat Marketing Believe it or not, toilet seat marketing is important to marketing. I did not want to put a lid on this topic, but I did want to flush out some important points about commodity versus premium products and their management. "The Product And … [Read more...] about The Product And The Toilet Seat
