It's simple and basic. It sometimes helps to remember the four stages relative to your given product or service. The PLC, or Product Life Cycle, has been around for years. It's not carved in stone, but it may help you predict what to do when your product lives in a given stage. From a marketing … [Read more...] about Living With The Product Life Cycle
Product Management
iPhone 4s Review: From Blackberry to Appleberry
I bought my first iPhone in December of 2011. It's been two months since my new friend entered my life and I can summarize the experience in two words: I'm impressed! Yes, it was worth every penny. So what do I like? The following is my Apple iphone "Like List": The touch screen is great. … [Read more...] about iPhone 4s Review: From Blackberry to Appleberry
Mousetraps and Marketing
"If you build a better mousetrap and neglect marketing, you'll die alone and broke with a garage full of mousetraps." Mac Ross A mousetrap is a product. Many come up with new mousetraps yet many don't know these products exist due to poor marketing. Furthermore, they may know a product or … [Read more...] about Mousetraps and Marketing
Products Are Like Kids
Kids Are Like Products I have three kids. They are each different and unique, yet they all go through consistent stages in their lives. For example, the needs of my infant son were as different as day and night from those of my daughter. He was hungry all the time! And when he would try to get my … [Read more...] about Products Are Like Kids
The Best Product Manager: Your Customer
The Customer As Product Manager Without a product to market and sell, you have nothing. It is the second most important ingredient to a small business success—next to your customer. Many businesses generate a great product idea and then lock into that concept without first considering the best … [Read more...] about The Best Product Manager: Your Customer
