Accidents happen. We live in a contingent universe so anything is possible. The president of the United States is not omnipotent. The CEO of BP is not omnipotent. People are human and humans have limitations. Corporations have limitations. Governments have limitations. Given the … [Read more...] about Slick Marketing: Lessons & Thoughts on the BP Oil Spill
Public Relations
Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
From the perspective of a small business owner and marketing consultant, I have thoughts and questions surrounding S.B. 1070, Arizona’s new immigration law. Who gets hurt more from the boycotts: Arizona or its small businesses and their employees? From a public relations and marketing … [Read more...] about Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
A Tiger in Your Tank: PR Marketing Lessons from Tiger Woods and Toyota
From the tabloids to the highways, we are hearing much from the marketing engineers of both spin and speed. Tiger Woods and Toyota are household names, yet now the story is different. They were persons and products of skill, envy, quality, and wonderment. Now, both are trying to “drive” the road of … [Read more...] about A Tiger in Your Tank: PR Marketing Lessons from Tiger Woods and Toyota
