"It was the best of times, it was the worst of times,..." Reducing The Economic Impact With MarketingCoronavirus marketing may be a new and temporary way we need to approach our careers and businesses. The largest economy in the world has been brought to a standstill by a micro-organism much smaller … [Read more...] about Coronavirus Marketing: 15 Tips For Small Business & Career Survival
Recession Marketing
7.8% Unemployment Equals 14.7%
In marketing, life, & politics, perception is often reality. When it comes to unemployment data, the U.S. government breaks down employment trends into six separate categories: U-1 through U-6. Two of the six are key: U-3 & U-6. Also note that if the U.S. economy gains roughly 150,000 … [Read more...] about 7.8% Unemployment Equals 14.7%
Marketing Strategy: Wealth Over Debt
The following interview with David Stockman is sobering. It applies to marketing strategy. Stockman was a congressman and the former Director of the Office of Management and Budget. Read it. Think about it. Plan accordingly. The strength of your small business profits depends on how you act … [Read more...] about Marketing Strategy: Wealth Over Debt
The Dangers Of Too Much Government Debt
Too much government debt means too much spending. The dangers of too much government debt are becoming more ominous. Or, better said, state and federal governments can't continue to spend money they don't have, expecting the tax payers to make up the difference. In your own personal budget, you … [Read more...] about The Dangers Of Too Much Government Debt
Marketing Reality: 17 Reasons Why The Economy Is Not Getting Better
The economy is not improving. I'm not a "gloom and doom" person. I'm the consummate optimist who sees the glass as half full, not half empty. However, realism comes before optimism. Optimism that ignores the facts is denial. In fact, I would advocate that pure optimism is realism because it … [Read more...] about Marketing Reality: 17 Reasons Why The Economy Is Not Getting Better
