A fascinating article by Robert Greene about how military strategy fits with Google's business model and culture, as it applies to Napoleonic military strategy. I love the application of military strategy to business. It's an innovative way to examine marketing and business strategy. In short, … [Read more...] about What Does Google and Napoleon have in Common with Small Business Marketing?
Recession Marketing
Marketing Through Economic Madness
Plato’s Republic and the Philosopher Kings had a tough week. The Greek economy is on the brink of collapse and economic flu symptoms are spreading to Spain, Portugal, Ireland, the UK, and who knows where else. Some of these economic seeds are now sprouting in the U.S. And, some are saying a mere … [Read more...] about Marketing Through Economic Madness
