This video speaks for itself. Sit down. View--then think and act: http://www.youtube.com/watch?v=ZQzsQkMFgHE Your thoughts? By Stuart Atkins … [Read more...] about How Social Media is Changing the Marketing Landscape
Social-media
Do You Have a Social Media Strategy?
I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan … [Read more...] about Do You Have a Social Media Strategy?
Social Media: Short-term fad or Long-term Fact?
Social media—is it a fad that’s fleeting or a fact that’s here to stay? I can see why some doubt its value. With Twitter, for example, how can sending a micro text message limited to 140 characters extend your brand? And why would anyone want to know what I am doing every minute of every day? I … [Read more...] about Social Media: Short-term fad or Long-term Fact?
