A Classic Definition of Marketing

Do You Know Phillip Kotler’s Definition Of Marketing?

Phillip Kotler’s definition of marketing is below:

“1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion.” *

The definition of marketing has evolved. Kotler speaks about getting products to the right people, places, and times. The video below illustrates that exact point with PPC advertising:

For tons of free, useful information on all things digital and traditional marketing, read my informative marketing blog. It covers Kotler’s principles and much, much more on various digital marketing topics.

Stuart Atkins

* Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, 7th ed. (Upper Saddle River, NJ: Prentice Hall, 1991), 31.