I love this quote, from Zack Swire of SWIRE, a marketing communications agency:
“Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan around your social-media strategy? Are you using Twitter as a customer-service tool? You can’t do it all, and you have to do it right, and you have to allocate people and resources to it.”
(Quoted from the Indicator magazine, Spring/Summer 2010, California State University, Fullerton, Mihaylo college of Business and Economics. p. 9).
For more info on SWIRE:
What do you think?
By Stuart Atkins
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