Do You Have a Social Media Strategy?

I love this quote, from Zack Swire of SWIRE, a marketing communications agency:

“Many companies just go out there and get on Facebook.  They say, ‘I’ll put an intern on that.’  But you have to know whether or not it’s a natural extension of your brand,” says Swire.  “Do you have a business plan around your social-media strategy?  Are you using Twitter as a customer-service tool?  You can’t do it all, and you have to do it right, and you have to allocate people and resources to it.”

(Quoted from the Indicator magazine, Spring/Summer 2010, California State University, Fullerton, Mihaylo college of Business and Economics. p. 9).

For more info on SWIRE:

http://www.goswire.com/

What do you think?

By Stuart Atkins