Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you’re seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some quick tips when creating your subject lines:
- Don’t use words such as “free,” “promotion,” or “offer” in your subject line.
- Make it 40 characters or less.
- Be direct with a call to action.
- Get to the point quickly.
- Eliminate any surplus or unnecessary words.
- Make sure the subject line matches the e-mail’s content.
- Be creative when possible.
- Make sure the subject line is benefit oriented.
Your thoughts?
By Stuart Atkins
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