Great article and analysis by Forrester Research on how paid search and email beats social media:
http://www.prdaily.com/Main/Articles/7858.aspx
Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means just that, integrated. So, combine: email marketing, FB, Twitter, LI, plus a blog integrated with a website so they all work together. And, if you add some SEO and relevant paid search campaigns, then you are really balanced and better off.
Your thoughts?
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