Blogging Benefits
One year ago I started blogging on my website. It’s one of the best decisions I’ve made to expand my consulting, grow my brand, enhance my teaching, and increase my website traffic by over 1000%. In fact, both Seth Godin and Tom Peters often say blogging was the best decision of their careers. And that’s after both these business gurus long reached celebrity and thought leader status.
So what have I learned over the past year about blogging? Below are some tips:
- To improve organic SEO, integrate your blog as a page in your website. Don’t create a separate, stand-alone blog.
- Keep your blogging post titles at 70 characters or less.
- Post at least once per week. Google loves and notices the fresh, dynamic content. So will your readers.
- Integrate YouTube videos occasionally with your blog posts.
- Integrate e-mail marketing and social media as part of your overall blog and branding strategy.
- Practice Comment Moderation in your blog, so only the comments you approve are posted. WordPress has a powerful filter to avoid all comment spam. Use it.
- Approve only value oriented and thoughtful comments that are specific to your posts.
- Keep your posts focused on your core competencies, subject passion, and expertise.
- Write casually.
- Blogging takes time and effort and work. It’s not easy but so worth it.
- Give credit to whom credit is due and share about thought leaders who impact your business and life.
- Include links in posts when relevant.
- Learn, write, contribute, and engage.
Your thoughts?
Leave a Reply