Keywords unlock website doors. Without the correct keywords your site traffic drops, revenue opportunities are lost, and potential new customers never find your website.
“What’s a keyword,” you might ask? Keywords are specific phrases and words that individuals type to find your website. An internet search is a conversation going on inside the head of a person. Google keeps track of all these searches, organizes them, and then matches word and phrase trends to your website. You might guess or think you know the best search phrases. You don’t. However, Google knows by keeping track and then indexing search content by categories and websites.
Remember: typing in your company name reveals little to nothing in a Google search. You know your company name, but a prospective customer does not. They search by product categories not company names. Keywords are exactly those specific categories and descriptors.
Google won’t consider your website home–a place it likes to visit–without relevant keywords. When Google visits, it remembers and tells its friends. Once you grab Google’s attention with targeted keywords and weekly new content, Google comes back for more. That’s the benefit of a blog integrated into your website. There’s just no substitute for content using the right keywords.
You can discover targeted words using Google’s Keywords Tool. It’s free. Simply Google, “Google keywords tool.” Then explore. Below are some tips:
- Click on the tool link and then enter a keyword or phrase relevant to your business. Now click, “Search” and wait for Google to gather your keywords list.
- Focus on words with the highest local searches.
- Focus on words with a balance of lower/medium competition yet higher search frequencies.
- Pick five to fifteen leading key words.
- Add these words to your website’s page content using a natural, not robotic writing style. Bullet point descriptions are often helpful.
- If you have a Google Adwords account, the keyword tool gives even more detail. Use it.
- Watch Twitter hash tag (#) search trends to locate relevant keywords.
- Consider advanced keyword analysis tools such as Market Samurai or WordTracker. You pay for these so try the Google tool first.
Open doors. Don’t lock customers out. Keep your digital doors & options open through the effective use of dynamic content and relevant keywords.
By Stuart Atkins
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