Jess Bachman does infographics. He turns data into design. He takes complicated tools and makes them simple and understandable through infographics. The postulate becomes poster. The point becomes the infographics picture. His poster, called Death and Taxes, takes the U.S. government budget and translates it into a graphic format. It’s a brilliant way to make the complex, simple. Graphics requires customers to think less. It tells the story quickly and the the picture paint one thousand words. People get the message faster through the infographics tools that tells the story.
To a degree, infographcs allows you to paint the white paper picture in a graphic form. You think less to get the point. I love this.
Marketing works best when it tells a story. Since pictures paint one thousand words, they too, can tell a story. In this case, this picture paints at least one thousand line items. Below, Jess visits Microsoft and talks about one of his designs:
The poster is also available on Amazon:
http://www.amazon.com/exec/obidos/ASIN/1612182046/permissionmarket/ref=nosim/
Do you have a complex idea you need to simplify? Is there a presentation you could do in 10 rather than 30 slides? Let info-graphics do it for you. Paint the picture and tell that marketing story…
By Stuart Atkins
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