Doing a Google search is NOT marketing research! A Google search can often be a good starting point, but it’s limited with regard to the depth of information you may need to make good decisions.
Google can sometimes find valuable secondary sources, but beware. If all you do is Google and expect to find revenue-generating research, you are traveling only on surface roads. You may not find your road to ROI. In short, you may not get to your destination.
Solid marketing research goes much deeper than a search engine. You have to do some thinking, legwork, and primary source research to make safer decisions.
How do you do market research?
Please let me know your thoughts…
Leave a Reply