Lee Clow lead the second revolution in advertising. If you don’t know him, you know his ads: Adidas, Nike, Sony PlayStation, Energizer bunny, Toco Bell Chihuahua, and Apple just to name a few. I like his style, too. He shows up to work in shorts and flip flops. He’s not cut from the typical “advertising cloth” or cluttered text, endless lists of product features, and boring ads that leads to naps rather than notice.
He blends the message with meaning. Lee Clow makes the story the ad. His ads stick with your brain and are impossible to forget. In one sense, he creates effortless memory. You see the ad and it’s forever burned into your creative memory.
Listen below as Lee Clow briefly describes why the best term for advertising is media arts:
http://www.youtube.com/watch?v=s4dCxkEZsxU
In 1997, Lee Clow, the chief creative officer at Chiat\Day got a call from the newly returned CEO of Apple, Steve Jobs. He had one week to produce an ad. Clow did it. Does “Think Different” ring a bell? Here is what Clow created in one week:
http://www.youtube.com/watch?v=dX9GTUMh490
What about your ads? Are you creating media art or just mere ads?
Perhaps we all need to “think differently.”
Your thoughtful and different comments are welcome…
By Stuart Atkins
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