I’m a PC guy that’s gone over to the Dark Side. I bought a MacBook Air. It’s a big change for me so here’s some marketing thoughts on all things PC and Mac.
I know and understand laptops. A large portion of my corporate career consisted of working for the worlds largest manufacturer of laptop computers: Toshiba. In many respects, Toshiba defined and refined the laptop/notebook product category. Many of the current laptops, including the MacBook Air, find much of their conceptual DNA from Toshiba’s design influence. Most current, innovative laptops are nothing new in their basic design structure. Sure, technology and storage has advanced, especially in the flash memory and processor category, but overall the wheel has been enhanced but not reinvented. The blend of gradual evolution mixed with innovation best describes the “state of the laptop.”
Now to the MacBook Air. I seriously considered an iPad, but I’m both a content absorber and creator, so the built in, full-size keyboard was a must. I needed the best of both worlds for now, hence I picked the MacBook Air. Add to this my migration from Blackberry to the iPhone last December, and I had a match made in laptop heaven.
I must say I’m still a PC guy. My Dell OptiPlex PC is the mainstay of my marketing office. The Air is the appendage of my portable marketing machine. The balance is coming together and it works. I like the changing blend. Many of my clients are either PC or Mac based. Now that I’m both, it gives me added flexibility and understanding of my small business marketing clients. I now speak two laptop languages.
I love the following about this laptop:
- Full-size keyboard.
- Paper thin.
- Super light & defies gravity.
- Fast.
- Very tough.
- Beautiful screen.
- Runs Microsoft’s Mac Office 2011 like it’s a PC.
- Two USB ports.
- Built-in HD video camera.
- Light as air.
- Intel processor.
- Screams innovation, design, simplicity, and functionality.
It’s the perfect match for my PC/Apple world. I feel like both Steve Jobs and Bill Gates are on my productivity team. I’m still learning all things Apple with regard to OS and how things work and feel, but I’m getting there. I also recently visited the Apple store, and well, that is always quite the experience. It was, indeed, an experience. Apple is an experience. I felt like I was at a rock concert while in the inner sanctum of the Apple store. Fantastic-filled energy personified in a retail store.
And yes, eventually an iPad may be on the horizon, but for now the Macbook Air is a welcome addition to the tools of my marketing arsenal.
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