Marketing Blog
Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind!
I've had it! Stop! I declare war on the word "like." Don't mess with me! NO MORE FILLER WORD USAGE. And, I don't mean social ...
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ROI & Your Marketing Budget
ROI rather than just cost should determine your marketing budget. If you don't spend money you won't make money. As a consultant, I sometimes hear ...
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Thanks To My Dad
Our personal brands are shaped by people. Important people. To this day, my dad's brand shapes my brand. So on this Father's Day weekend, a ...
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How To Think About Twitter
Twitter is a micro blog with a macro impact. It's powerful. How you think about Twitter determines whether 280 characters turns in to 280 followers ...
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Elements Of A Good Website Homepage?
To often I see small businesses miss what are the elements of a good website homepage. Many companies don't ask themselves just what makes a ...
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Heat Maps & Scroll Maps For Websites
I've discovered a new tool: Heat Maps and Scroll Maps. I've known about heat maps and scroll maps but never applied them to my website. ...
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Old Rules and New Tools
There's lots of new tools around: the internet, social media, smartphones, Skype, and other technology flavors of the month. From a marketing perspective, danger lurks ...
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The Value of A Value Proposition
Do you know your value proposition? Can you summarize in one sentence, why a potential customer or client should buy from you? Or, as www.marketingexperiments.com ...
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Need A Good Digital Marketing Agency?
Content Matters Need a good digital marketing agency? What's a good benchmark to seek? One word and it's Content. Yes, content is one of the ...
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How To Paint With PowerPoint
Last week I witnessed the well-known marketing guru, Seth Godin, paint pictures with a thousand words. And yet, Seth's PowerPoint slides had zero text. None. ...
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