Marketing Blog
Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind!
Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a ...
Read More
Email Marketing, Social Media, & Mobile On Equal Ground
I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. ...
Read More
Tom Peters and Only One Asset: Time
For both marketing and life, I have always said that time is the greatest product differentiator. You spend time on what's important. "Time does not ...
Read More
iPhone 4s Review & Observations
I love my iPhone. This device is a mobile marketing productivity tool. After being a Blackberry guy for many years I made the iPhone move ...
Read More
Dr. Phillip Kotler and Customer Ideas
Dr. Kotler Know Customers Dr. Kotler, in his book, Marketing Management (14th Edition), offers seven ways to draw new ideas from customers. In order to ...
Read More
Stories Are The Currency Of Marketing & Life
Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful ...
Read More
Who Wins The Online Advertising Battle: Facebook Or Google?
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It's Facebook versus Google. Or, you ...
Read More
Seth Godin Writes About “How To Make Money Online.”
Seth Godin is good. Very good. I read almost all of his blog posts. And, like all writers of his level and wisdom, most posts ...
Read More
How Keywords Increase Targeted Website Traffic
Keywords unlock website doors. Without the correct keywords your site traffic drops, revenue opportunities are lost, and potential new customers never find your website. "What's ...
Read More
Online Education: Harvard and MIT Join Forces
I'm an adjunct marketing Professor at the largest school of business in California, Cal State Fullerton's Mihaylo College of Business and Economics. I'm also a ...
Read More