Marketing Blog

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Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind! 

Reach 100 Million People In 10 Minutes With Google AdWords

Most small businesses need advertising vehicles that draw targeted traffic to their website or location.  Not just traffic, but targeted traffic.  You reach specific customers ...
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The Small Business Side Effects of Unethical Behavior

At the core of a business organization should be a focus of maintaining ethical behaviors, which are the moral principles and values that individuals or ...
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Small Businesses Credit Scores: Does It Matter?

“A positive credit score can improve your ability to obtain financing, and spot weaknesses among suppliers, vendors, competitors and employees.”             - Gary Stem, Small ...
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Ready, Set, Retail: A Starbucks Success Story

For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly ...
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The Importance of Relationship Selling

For small businesses, there is an inclination to have a narrow focus on persuading customers, closing sales and moving onto the next project, at the ...
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The History and Impact of Black Friday

In 1966, a small publication in Philadelphia was the first to refer to the day after Thanksgiving as “Black Friday.”  Since the 20th century, Black ...
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Creative Advertising: A Simple Billboard Ad

I love this billboard ad.  Simple.  Creative.  It sparks my imagination and causes a pause in my thinking.  It blends a well-know brand with a ...
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How to Successfully Use Email Marketing

Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. ...
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How To Hit Your Target Market

A small business needs to determine their target market to be able to properly and successfully market to their target audience.  It's often been said ...
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Metaphor Marketing

Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors ...
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Why our clients love us...

Esteban D.
Via LinkedIn

I met Stuart while living in Orange, CA and starting up my company. I found Stuart to be a very knowledgeable individual in not only marketing but many facets of business and business development. I was able to lean on Stuart for great marketing advice that I used directly in my business. Soon after meeting, I felt connected with Stuart in a way that helped me become more comfortable with my own marketing challenges and business development criteria.

Stuart, as a marketing consultant, as an author and as a professor is a invaluable resources for any company seeking top-notch advice when it comes to strategic marketing solutions. My sincerest hope is to maintain our friendship and business dealing for a life-time.

VyVy V.
Via LinkedIn

Stuart was a wonderful teacher who really showed his passion for marketing and social media through his teachings and lessons throughout the course of the semester. He was a passionate teacher and mentor whom I could go to whenever I had a question regarding social media or my professional life. I was grateful enough to be one of the first students to take his course and I hope that he continues to teach such a helpful course, in which will be very valuable as social media continues to progress.

Ilyana S.
Via LinkedIn

Stuart has great enthusiasm for teaching students to succeed in marketing. Stuart is not only talented in the realm of marketing but is consistently certain to find ways for his students to develop the skills, capacity as a stand-out professional and focus for career advancement in a way that is relevant for the field.