Marketing Blog
Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind!
Most small businesses need advertising vehicles that draw targeted traffic to their website or location. Not just traffic, but targeted traffic. You reach specific customers ...
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The Small Business Side Effects of Unethical Behavior
At the core of a business organization should be a focus of maintaining ethical behaviors, which are the moral principles and values that individuals or ...
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Small Businesses Credit Scores: Does It Matter?
“A positive credit score can improve your ability to obtain financing, and spot weaknesses among suppliers, vendors, competitors and employees.” - Gary Stem, Small ...
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Ready, Set, Retail: A Starbucks Success Story
For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly ...
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The Importance of Relationship Selling
For small businesses, there is an inclination to have a narrow focus on persuading customers, closing sales and moving onto the next project, at the ...
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The History and Impact of Black Friday
In 1966, a small publication in Philadelphia was the first to refer to the day after Thanksgiving as “Black Friday.” Since the 20th century, Black ...
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Creative Advertising: A Simple Billboard Ad
I love this billboard ad. Simple. Creative. It sparks my imagination and causes a pause in my thinking. It blends a well-know brand with a ...
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How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. ...
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How To Hit Your Target Market
A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said ...
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Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors ...
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