Marketing Blog
Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind!
Ahhh, the age-old debate of generalist versus specialist. Which is better? It’s entirely circumstantial, and a bit like comparing a General Practitioner and a heart ...
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A Classic Definition of Marketing
Do You Know Phillip Kotler's Definition Of Marketing? Phillip Kotler's definition of marketing is below: “1) Marketing is the process by which an organization relates ...
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Intent Is The Key Digital Advertising Concept
Understanding Intent Is Critical If you don't understand what intent means, you won't be successful in digital advertising. It's the starting point. The spark that ...
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How Landing Pages Create More Sales
Two Types Of Website Landing Pages There's two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, ...
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Three Common Marketing Mistakes Businesses Make
I've been doing marketing long enough to see common marketing mistakes and their patterns. Or, the common steps businesses make or don't make which gets ...
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Things That Marketing Might Miss
The best marketing notices what's missing then addresses that need with a solution. In November 2016, I went on a bucket list one week hunting ...
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Using AdWord’s Expanded Text Ads
Expanded Text Ads Expand Your Reach Did you know Google introduced a new ETA for businesses? And I don't mean when you'll arrive. I mean ...
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Become Gutenberg By Blogging
Click Publish To Become Gutenberg Think about it. I mean, really, think about this. In the second it took to click Publish, you became a ...
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How To Sell More Of Anything
Effective Selling Is Not Selling Perfect pitch in music is rare. Perfect pitch in sales is rarer still. It's "perfect pitch" versus "the perfect pitch." ...
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Marketing Strategy Questions
Marketing Strategy Looks at the Past and Future The first quarter of 2016 is gone. It's never to return. And thus I ask: "How'd it ...
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