Marketing Blog
Our Marketing Blog includes over 300 articles on digital and traditional marketing. Since 2008, we’ve worked with hundreds of businesses from multiple industries. Dive in to read our marketing mind!
What's your marketing budget? Are you now uncomfortable? You're not alone. This post is not for the faint of heart. Marketing does not grow on ...
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Deceptive Marketing Worst Practices
I got a check in the mail today for over one thousand dollars. Really? We all get them in the mail, right? It's that "check" ...
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Marketing is a Verb: Do Something
Be a Marketing Verb Marketing is a verb. Do something. It's a continuous lifestyle and habit. You can't be marketing, you have to act. Like ...
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What’s A Website Bounce?
Avoid A Website Bounce A website bounce is a visitor who leaves your website after looking at just one page. Bounces are measured on a ...
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The Revived TV Remote Product
How do you make a common product unique? How do you turn generic into gigantic? It's a question marketers and companies often face, especially if ...
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Infomercials: Is There Really More?
"But wait, there's more!" We hear it all the time on TV and radio ads. It's the infomercial. It's starting to drive me crazy and ...
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Defining & Applying Personas
Does your company know the three to seven personas representative of your website visitors and customers? I recently read a fantastic definition of the concept ...
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Marketing Means Moving Forward
Last Fall I taught a new class: Marketing Information Technology. At first I loathed the preparation for more of a "hard skills" versus a "soft ...
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Website Legal Issues
The protection of intellectual, digital property is important for your website and for your customers and clients. Online abuses are many so be careful. I’m ...
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E-Commerce Tips For Selling Online
If your product is ship-ready and fits the e-commerce model of selling it online, there are important things to consider before opening up your online, ...
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