Marketing content comes in all shapes and ages. Below is a picture History Rock, near Hyalite Canyon, Montana. This rock was a blog, so to speak, prior to the existence of the internet. It contains names and notes carved into this rock. The legacy messages and names go back to the early 1800’s. People are still carving.
The thoughts and content will last a long time, as noted in the age of some of these “posts.” When I saw it, I immediately thought of blogging and how our marketing content leaves a legacy for generations to come. The modern digital content is carved in digital stones of hard drives and clouds that will await future generations.
So what’s your history and legacy? What can you carve into the digital stone of your blog and business? Will your messages be remembered? And, better yet, will your content and messages endure? Will your posts, today, make a difference in the life of a small business?
By Stuart Atkins
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